New DxO Optics Pro 6 pushes the limits of your camera

Press Release

New features include an improved user interface to increase accessibility and productivity.

33% introductory discount through December 31^st

November 3, 2009 - DxO Labs is pleased to announce the immediate availability of DxO Optics Pro version 6, its award-winning software solution for demanding photographers. This new version provides the best-ever images from extreme ISO shots and further extends optical fault correction, while increasing both accessibility and productivity.

DxO Optics Pro 6 will be offered with an exceptional 33% introductory discount through December 31, 2009.

A New Bar for High ISO RAW Conversion
While camera manufacturers keep competing for high ISO performance, DxO Labs now offers the image processing technologies which are critical to delivering top-notch image quality from such extreme ISO shots.

In low-light conditions, photographers must choose between using low ISO and risking unnatural flash lighting or camera shake, or using high ISO settings with its typical image noise and loss of colors and details. But now, thanks to a new technological approach, DxO Optics Pro 6 sets a new bar for RAW conversion: photographers can push their cameras to the ISO limits and even beyond - as much as one to two stops above their usual ISO settings! - and still get great photos without any noticeable loss in image quality.

"Advances in DxO Optics Pro 6 are able to significantly reduce the noisy color cast and the low spatial frequency color blotches that typically ruin very high ISO shots and more generally any photo with deep shadows," explains Frédéric Guichard, DxO Labs’ Chief Imaging Scientist. "Removing strong low frequency noise involves processing pixels over a very large neighborhood while preserving fine details. To achieve natural-looking and sharp images, we leave some purely colorless noise in the image, producing a grain that looks strikingly similar to the finest grain from silver halide times."

DxO Labs' new de-noising technology significantly extends the effective dynamic range and best leverages the higher bit-depth that modern sensors provide. Cleaning noise out of dark regions of the images allows photographers to digitally relight them (e.g. using DxO Lighting tool). Overall, with DxO Optics Pro 6 photographers end up with many benefits:

• Great photos when shooting at their camera's highest ISO and beyond;
• Extended dynamic range thanks to the ability to slightly under-expose their shots (with negative EV bias), thus avoiding clipping highlights and still minimizing noise in the lowlights;
• Digital relighting of shadows or dark areas of their images without adding noise.

Extended Optical Fault Correction
DxO Optics Pro has long been recognized for its unrivalled automatic optical fault correction based on DxO Optics Modules - laboratory-grade mathematical models characterizing the optical faults of each particular camera & lens combination which are computed for each focal length, each aperture, each focusing distance, etc. More than 1600 DxO Optics Modules are available today and can now be automatically detected and downloaded to the application - and this number is growing at an accelerated pace.

Also, for photographers who desire to adjust optical correction for a creative purpose, or to handle lenses that are not calibrated yet, DxO Optics Pro 6 now provides controls to manually adjust distortion, vignetting, chromatic aberrations, and sharpness (USM) for any lens.

As DxO Optics Pro expert users always look for more precise controls, DxO Optics Pro 6 features an additional fine detail adjustment which specifically deals with the preservation of high spatial frequency texture and details of the images - another demonstration of DxO Labs' consistent effort to bring the best to the optical faults correction so photographers can obtain the most perfect images.

Improved User Interface
DxO Optics Pro 6's user interface has been revamped to ease the first hands-on experience for beginners, providing them with the easiest RAW Conversion tool delivering best quality without the pain. For experts and professional photographers, productivity and control levels have also been improved.

New features include, among others:

• Workspace customization for easier access to the photographer's preferred tools;
• Detachable and multi-line "Project" window for multi-monitor display and full-screen image preview;
• Correction comparison between several candidates (for selecting preferred photo rendering);
• Streamlined access to DxO Presets for increased productivity;
• Automatic detection and download of missing DxO Optics Modules;
• More ergonomic user interface for better accessibility.

Additional Camera Support
Both the Standard and Elite editions of DxO Optics Pro 6 add support to the Olympus D-SLR family, along with latest Sony and Nikon cameras:

• Olympus E3, E30, E410, E420, E450, E510, E520, E620,
• Sony A230, A330, A380,
• Nikon D300s.

Availability and exceptional introductory price

For Windows :
DxO Optics Pro 6 for Windows Standard and Elite editions are scheduled for release in early November 2009 from both DxO Labs' e-store and selected resellers, and will be available at an exceptional 33 % discount until December 31, 2009:

• Standard edition: $ 109 instead of $ 169 (or a savings of $ 60)
• Elite edition: $ 199 instead of $ 299 (or a savings of $ 100)

All customers who purchased DxO Optics Pro 5 after June 1^st, 2009 are entitled to a free upgrade to version 6. All other users benefit from the following 40% discounts until December 31, 2009:

• DxO Optics Pro Standard (any version) to DxO Optics Pro 6 Standard: $ 44 instead of $ 79.
• DxO Optics Pro Elite (any version) to DxO Optics Pro 6 Elite: $ 69 instead of $ 119.

Prices exclude sales taxes and VAT.
For Macintosh :
DxO Optics Pro 6 for Macintosh is scheduled for release in early 2010. A Macintosh intermediate release, DxO Optics Pro 5.3.6, fully compatible with Snow Leopard, is scheduled for end of November. It will also include support for additional camera bodies.

System Requirements

• 2 GB RAM minimum
• 400 MB available disk space
• To process RAW images larger than 20 MPixels, a 64-bit operating system with 4 GB RAM is strongly recommended

Windows :

• Intel Pentium 4 processor or AMD equivalent (Pentium Dual Core or higher or equivalent recommended)
• Microsoft Windows XP, Windows Vista 32 or 64 bits, Windows 7

Macintosh :

• Universal Binary (G4, G5 or Intel-Mac)
• Mac OS X.4 ou X.5 or X.6

About DxO Optics Pro
DxO Optics Pro is an award-winning automatic image enhancement software for enthusiastic amateur and professional photographers shooting in JPEG or RAW format. World renowned for its unique automated optical corrections (distortion, vignetting, chromatic aberrations, lens softness), and its state-of-the-art RAW conversion, it addresses the entire spectrum of image quality issues, including noise removal, exposure optimization, keystoning correction, color control and dust removal. Its fully-customizable and easy-to-use interface makes it an unrivalled productivity tool, able to process hundreds of images in just a few clicks of a mouse.

For more information, visit DxO Labs' website at www.dxo.com

About DxO Labs
DxO Labs offers products and solutions that provide excellence in digital imaging. In addition to its DxO Optics Pro and DxO FilmPack products for Mac and Windows, aimed at serious and demanding photographers, the company also licenses patented intellectual property serving the entire digital imaging chain:

• Embedded software and silicon architectures for real-time still and video image processing, for consumer electronics OEM/ODM (such as digital camera and camera phone vendors);
• Image quality evaluation and measurement tools, for imaging component suppliers (camera module manufacturers, sensor vendors, and processor vendors) as well as photography journalists and imaging experts.

For more information, visit DxO Labs' website at www.dxo.com

 

Technorati Tags: DxO,Camera Raw,Raw Conversion,Optics

Art of RAW Conversion: How to Produce Art-Quality Photos with Adobe Photoshop CS2 and Leading RAW Converters

The Complete Raw Workflow Guide: How to get the most from your raw images in Adobe Camera Raw, Lightroom, Photoshop, and Elements

Lensbaby® Announces Two New Optics

Press Release

New additions to the Lensbaby Optic Swap System expand a photographer's creative possibilities.

New York, NY, PhotoPlus Expo Booth #1218 (PRWEB) October 22, 2009 -- Lensbaby announces today the addition of the new Fisheye Optic and Soft Focus Optic to the Lensbaby Optic Swap System. Each new optic is available for use with the Lensbaby Composer® and Muse®*. In addition, the Soft Focus Optic is compatible with the Lensbaby Control Freak™.

New Lensbaby Fisheye Optic

"With the introduction of these new optics, Lensbaby is moving beyond the realm of selective focus to offer photographers a Creative Effects SLR lens system, with 6 different optic options. The Fisheye and Soft Focus Optics, unlike earlier Lensbaby optics, do not feature a sweet spot of focus," said Craig Strong, Lensbaby President and Co-Founder. "The new Fisheye Optic transforms a Lensbaby Composer into a fun fisheye lens and the new Soft Focus Optic creates images that are overall soft and diffused, much like a classic Imagon portrait lens. The Lensbaby Optic Swap System now offers three selective focus optics, and three optics that provide even more options for creative photography."

About the Lensbaby Fisheye Optic
The new Lensbaby Fisheye Optic allows photographers to turn their Lensbaby Composer or Muse into a fisheye lens by swapping out the installed optic and dropping the new Fisheye Optic into the lens. This optic's six element multi-coated optical design features an ultra-wide 12mm focal length capable of capturing a 160 degree fisheye angle of view from infinity all the way down to one-inch from the front of the lens.

The Lensbaby Fisheye Optic features a system of interchangeable aperture disks, with possible aperture settings ranging from f/4 to f/22. To change the aperture, users unscrew the top element of the Fisheye Optic and replace the aperture disk using the included Aperture Tool.

Due to the extremely wide angle field of view, photographers who use a full-frame camera will generally see a black circle around almost the entire image, and smaller APS-sized sensor shooters will see black at the corners of their images. This black edge is typical for standard fisheye lenses. However, the Lensbaby Fisheye Optic features a creative lens flare effect that causes the edge areas that would ordinarily be black to glow with color whenever there are bright light sources in the image. The Fisheye Optic lens flare effect is particularly apparent when shooting with a full frame camera.

The Fisheye Optic is different than previous Lensbaby optics, with a much flatter field of focus than the Double Glass, Single Glass, and Plastic Optics. The images created by the Fisheye Optic are sharp throughout the image at darker apertures. While the Fisheye Optic creates some edge blur at brighter apertures, it does not feature the Sweet Spot of sharp focus and dramatic blur that are trademarks of the Double Glass, Single Glass, and Plastic Optics. Instead of bending the lens, photographers typically will point their Lensbaby straight ahead to achieve a classic fisheye look.

The Lensbaby Fisheye Optic is available immediately for $149.95 (MSRP).

*A special adapter is required to use the Fisheye Optic with the Lensbaby Muse. The Fisheye Optic is not recommended for use with the Lensbaby Control Freak.

Fisheye Optic Product Specs:

• Focal Length: 12mm
• Six element multi-coated optical design
• f/4 optic with aperture disks that range from f/5.6 to f/22
• Focuses from one inch to infinity
• Removable disk aperture system
• To change aperture, unscrew top element of Fisheye Optic and remove with Aperture Tool. The aperture disk sits atop the bottom element
• Special adapter must be purchased for use with Muse. The Fisheye Optic is not recommended for use with the Control Freak

About the Lensbaby Soft Focus Optic
The Lensbaby Soft Focus Optic works with Lensbaby's Creative Effects SLR camera lenses, the Composer, Muse and Control Freak. Images created with the 50mm focal length Soft Focus Optic feature a soft and diffused appearance. The Soft Focus Optic's multi-coated optical glass doublet creates a much flatter field of focus than previous Lensbaby optics, making this optic well-suited for a variety of soft focus applications. This new optic does not have the Sweet Spot of sharp focus and dramatic blur outside of that spot created by the Double Glass, Single Glass, and Plastic Optics. The Soft Focus Optic features Lensbaby's magnetic disk aperture system. In addition to the standard round aperture disks for f/2 to f/22, the Soft Focus Optic also comes with three special soft focus multi-hole apertures that combine one large opening over the optic's sharp center with small openings over the optic's soft edges. This hole pattern creates a sharp underlying image with a soft overlay. Users can stack the soft focus apertures together or with standard Lensbaby apertures to vary the amount and appearance of the softness. In addition, the multi-hole apertures have the ability to create out-of-focus highlights that take on the shape of the aperture holes, further enhancing creativity. When using the Soft Focus Optic, photographers typically point the lens straight ahead to achieve a classic soft focus look.

The Lensbaby Soft Focus Optic is available immediately for $89.95 (MSRP).

Soft Focus Optic Product Specs:

• Focal Length: 50mm
• Multi-coated optical glass doublet
• f/2 optic with aperture disks that range from f/2.8 to f/22
• Creates images that are overall soft and diffuse
• Much flatter field of focus than other Lensbaby optics. Suited for variety of soft focus applications such as portrait, landscape, urban, and botanical photography
• Magnetic disk aperture system
• Degree of softness can be controlled by changing the special apertures, or stacking them with regular Lensbaby aperture disks
• With the soft focus multi-hole apertures, bright, out-of-focus points of light take on the hole pattern's shape. Photographers can control this creative effect by using standard Lensbaby apertures or choosing a low contrast background.

About the Lensbaby Optic Swap System
The Lensbaby Optic Swap System now features six interchangeable optics that can be swapped in and out of Lensbaby's Creative Effects SLR Camera lenses, the Muse, the Composer, and the Control Freak. Each optic creates a different type of creative image, giving photographers unlimited freedom to achieve their unique artistic vision. The Double Glass, Single Glass, and Plastic Optics have a curved field of focus that allows the photographer to control depth of field in a unique way by creating a Sweet Spot of sharp focus that is surrounded by beautiful blur. The other 3 optic options, Fisheye, Soft Focus, and Pinhole/Zone plate all feature a flat field of focus and create distinctive looks.

For more information about the new Lensbaby optics and the Lensbaby Optic Swap system, please visit www.lensbaby.com.

About Lensbaby
Lensbaby is a Portland, Oregon based manufacturer of award-winning Creative Effects SLR camera lenses. Lensbaby was launched in February 2004 by Craig Strong, a professional photographer and the inventor of the patented Lensbaby Creative Effects SLR lens system. Lensbaby sells to photographers all over the world through its website, www.lensbaby.com, by calling 877-536-7222 / 971-223-5662, at tradeshows, in leading photo retailers and through a growing global network of international distributors. The new Fisheye and Soft Focus Optics are available for immediate purchase from Lensbaby.com or from select retailers.

 

Technorati Tags: Lenses,Lensbaby

 

Light and Lens: Photography in the Digital Age

Camera Lenses: From Box Camera to Digital

Lensbaby: Bending your perspective

TAMRON LAUNCHES FAST SP AF17-50MM WITH VIBRATION COMPENSATION FOR NIKON DX-FORMAT DSLRS

Groundbreaking high-speed, high-definition f/2.8 standard zoom features Tamron’s Vibration Compensation (VC) image stabilization mechanism.

September 1, 2009, Commack, NY— Tamron USA, Inc. announced the release of the SP AF17-50mm F/2.8 XR Di II* VC LD Aspherical [IF] (Model B005), a high speed f/2.8 wide-to-moderate-telephoto zoom lens designed exclusively for Nikon-mount digital SLR cameras with smaller sensors and now featuring Tamron’s proprietary tri-axial Vibration Compensation (VC) mechanism that minimizes the effects of handheld camera shake. Tamron plans to introduce the lens in a Canon mount version shortly after the new Nikon mount version with built-in motor hits the market.

*Di (Digitally integrated)-II lenses are designed for exclusive use on digital cameras with smaller-size imagers. This lens is not designed for use with 35mm film cameras or digital SLR cameras with image sensors larger than 24mm x 16mm.

The new SP 17-50mm F/2.8 XR Di II VC covers the very popular 17-50mm focal length range (equivalent to 26-78mm in the full-frame 35mm format*) making it extremely versatile. Its wide aperture and outstanding performance provide practical advantages in low-light shooting and aesthetic image control, thereby enriching the user’s range of creative expression. The new lens delivers impressive sharpness and striking contrast over its entire focal-length and aperture range, and at its maximum aperture of f/2.8 it produces beautiful images enhanced by shallow depth of- field, and smooth, natural transitions in out-of-focus areas of the image (i.e. excellent bokeh.) The new lens is equipped with Tamron’s proprietary Vibration Compensation (VC) image stabilization mechanism, which controls the effects of camera shake in three planes. VC provides more opportunities for sharp hand-held photography at the slow shutter speeds needed when shooting in low-light conditions (e.g. night or indoor scenes) dramatically enhancing the user’s level of photographic freedom.

*Tamron’s conversion value is 1.55x

MISSION ACCOMPLISHED
The previously announced, still currently available Tamron SP 17-50mm F/2.8 XR Di II (Model A16) boasts superlative optical performance for a fast standard zoom lens and has been acclaimed world-wide as a masterpiece of compact optical design. In developing the new Tamron SP 17-50mm F/2.8 XR Di II VC zoom, the primary goal was to maintain this incredible compactness and ease-of-use while simultaneously enhancing its convenience and expanding its performance envelope. As a result of concerted efforts, the engineers were able to incorporate Tamron’s proprietary state-of-the-art Vibration Compensation (VC) image stabilization mechanism into the new lens without materially increasing its size and weight. As a result of this success, the SP 17-50mm F/2.8 XR Di II VC makes sharp hand-held photography possible under a vastly expanded range of photographic situations.

VC (VIBRATION COMPENSATION)
The Tamron Vibration Compensation mechanism employs a three-coil system in which three driving coils move internal optical components within the VC lens electromagnetically, based on signals originating from three steel ball bearings. Since the VC compensating lens elements are held in place solely by contact with these bearings, smooth, virtually frictionless movement is assured, providing the stabilized viewfinder images and excellent tracking performance characteristic of VC lenses. Moreover, since the VC lens elements move parallel to the image plane via electronic control alone, the mechanical structure is simplified, and the lens is more compact.

PRODUCT FEATURES

1. Tamron’s proprietary VC (Vibration Compensation) image stabilization mechanism
   Equipping a fast standard zoom with the advanced VC mechanism enables extended hand-held shooting possibilities along with enhanced versatility. It allows the full range of photographic expression, all the way from maximizing the expressive background-blurring effects by shooting at the maximum aperture of f/2.8, to fixed focus photography at the smallest apertures using extended depth of field.
2. Compact size with a filter thread of Ø72mm, while delivering both a large F/2.8 diameter and VC
   While the size of a lens tends to increase when it’s equipped with an image stabilizer unit, Tamron has kept this lens as compact as possible through improvements to optical, mechanical and VC designs, thus achieving a remarkably compact size with a filter thread of 72mm.
   Since the new Tamron 17-50mm VC lens is a large diameter f/2.8 zoom, the optical image stabilization system is also relatively large compared with previous VC lenses. To achieve the same anti-shake effect as the renowned VC mechanism incorporated into Tamron’s high power zoom lenses— models B003 and A20— the engineers had to enhance the VC unit itself, the mechanism that controls the optical image stabilization system. This initially led to an increase in size compared with existing lenses. It was therefore necessary to reduce the size of the VC unit while at the same time increasing its torque of driving power. This could only be achieved by bringing to all of Tamron’s advanced engineering capabilities that had enabled is to produce high-power zoom lenses and light, compact, high-speed standard zooms. After a prolonged program of development entailing exhaustive research and tireless testing, Tamron’s engineers finally achieved their goal, a fast, compact zoom lens with a filter thread of 72mm incorporating both a large f/2.8 maximum aperture and an effective Vibration Compensation mechanism.
   This stunning achievement entailed innovations in both manufacturing technology and production engineering, including improvements to the precision, weight, and strength of the lens’ components. The result: The Tamron SP AF17-50mm F/2.8 XR Di II VC, an extraordinarily complex lens to manufacture but a joy to use.
3. The optical system, optimized for the characteristics of digital cameras, uses special glass for multiple elements, to enhance optical quality while maintaining compactness
   With its innovative use of XR (Extra Refractive Index) glass, Tamron has optimized the overall optical power distribution and reduced the size of the lens, while at the same time implementing advanced correction of optical aberrations. In addition, the optimized positioning of three compound aspheric elements has enabled further shortening and compression of the entire optical system while maintaining outstanding imaging performance. Two LD (low dispersion) lens elements are also employed to make effective corrections for axial chromatic aberrations and chromatic aberrations due to magnification, a major factor in enhancing optical quality in digital photography. The result: excellent image performance throughout the zoom range.
   • Optimizing the angle of light rays striking the image sensor
   To reduce the impact of changes in aberrations due to zooming, the optical design adopted for this lens was developed to literally guide the angles of rays of light entering from the center to the periphery of the lens. This ensures that the light rays fall within a set range on the image sensor, enhancing image quality.
   • Reduced fall-off of peripheral brightness
   The fall-off in peripheral brightness that limits resolution in wide-angle shooting is very well controlled, resulting in excellent image detail from the center to the outer edges and corners of the image field.
   • Superior resolution
   As an SP Di II class lens, this lens delivers top imaging performance in all key parameters--high resolution, high contrast, and excellent detail rendition.
   • Uncompromising countermeasures to reduce ghosting and flare
   The latest BBAR (Broad-Band Anti-Reflection) multi-layer coatings are used to reduce reflection from the lens, ensuring excellent performance in all photographic conditions. The coatings enhance light transmission in both the short wavelength and long wavelength ranges. In addition, internal surface coatings (coatings on cemented surfaces of lens elements) have been applied to all cemented surfaces, for sharpness, optimum color reproduction performance and excellent color balance.
4. Minimum focus distance of 11.4” (0.29m) across the zoom range, with macro capability of 1:4.8
   Even with its VC image stabilization optical system this lens delivers a minimum focus distance of 11.4” over the entire zoom range, enabling stress-free close-up photography. The maximum magnification ratio at 50mm is 1:4.8*.
   *This lens enables photography of virtually the same range as that when using a lens with a maximum magnification ratio of 1:3.1 on a full frame format camera, as APS-C size image sensors are smaller than 35mm film.
5. Simple, beautiful exterior design
   A simple, classic design with a smooth silhouette has been adopted to ensure that this lens combines well with various SLR cameras. The highest quality textured paint has been used to give a superb finish to the exterior.
6. Zoom lock mechanism, useful when carrying the lens/camera over your shoulder
   The lens includes Tamron’s zoom lock mechanism to prevent the lens barrel from extending by its own weight when lens is being carried on the camera pointing downward.
7. Flower-shaped hood with excellent stray light shielding properties supplied as standard accessory
   The flower-shaped hood is ideally matched to the frame of the viewfinder screen to effectively block damaging light rays coming in from outside the borders of the image area, ensuring clear, sharp flare-free performance. The hood is provided as a standard accessory.

Specifications

Tamron AF17-50mm F/2.8 XR Di II VC LD Aspherical (IF) [Model B005]

Focal Length
17-50mm

Maximum Aperture
F/2.8

Minimum Aperture
F/32

Angle Of View
78°45' - 31°11' (APS-C size equivalent)

Lens Construction
19 elements / 14 groups

MFD (Minimum Focus Distance)
11.4" (0.29m) (entire zoom range)

Diaphragm Blades
7 (Circular Apertures)

Filter Size
Ø72mm

Size (Diameter x Length)

Ø3.13 in. x 3.7 in. (79.6mm x 94.5mm)

Weight
20.15 oz* (570g)

Max. Mag. Ratio
1:4.8

Standard Accessory
Flower-Shaped lens hood

Compatible Mount
Canon, Nikon (with Built-In AF motor)

*specifications based on Nikon mount

 

Technorati Tags: Tameron,Lenses

Horseman Announces Unique Conversion Lenses for DSLRs

 

CONCORD, CA, SEPTEMBER 21, 2009—Direct Source Marketing (DSM), the sole U.S. distributor of Horseman photo products for professionals and high-end consumers, today announced unique multi-coated conversion lenses for DSLR cameras.

 

“What makes the Horseman lenses unique is that they provide wide-angle and macro photography easily and comfortably, without changing lenses,” said Richard Dischler, DSM President. “They are easily and quickly attached in front of the taking lens, much like attaching a filter. The lenses are also very portable and offer an affordable solution for the end user who is looking to extend the use-function of their DSLR.”

Street pricing is expected to range from $60-$120, depending on the model, of which there are seven.

Among the numerous models is the Horseman 0.7 Wide, which is designed exclusively for 18-55mm zoom lenses. The 0.7x wide conversion lens is thin, lightweight and can be attached in front of the taking lens of your camera, quickly and easily.

Another is the Horseman 0.6 Wide/Macro, a 0.6x wide conversion lens that also serves as a macro lens. The lens delivers crisp images without chromatic aberration in the periphery of images, enabling you to enjoy wide-angle photography over the entire focal length range of your DSLR zoom lens.

The Wide Macro lens is particularly effective in shooting wide angles from confined spaces or when you’re in a tight spot and can’t step back. Other examples would be shooting scenic vistas or towering buildings. The lens gives you perspective and allows you to capture near-by objects larger and distant subjects smaller.

The Horseman 0.25x Superwide/Macro is a 0.25x super-wide conversion lens that enables you to enjoy super-wide-angle photography just like a fish-eye lens. In addition, the lens incorporates a macro lens so you can get real close to your subjects for frame-filling impressive macro shots.

Both the Horseman 0.6x Wide and the 0.25x Superwide conversion lens turn into a macro lens when its front part is removed. Macro photography lets you take close-up shots and bring out the minutest details of the smallest subjects.

The Horseman 0.45x WIDE conversion lens serves as a wide lens when it’s used as is, but it turns into a macro lens when you remove the front portion. It’s a uniquely versatile conversion lens that enables you to enjoy wide-angle and macro photography with just one lens.

Other models include the Horseman 08x SUPERWIDE conversion lens, which lets you make the most of a fish-eye lens’ barrel distortion; the Horseman 4.0x Macro, which is designed primarily for medical applications, and the MiniDigi AF5.0, which allows you to have super-wide and macro photography on the Rollei MiniDigi AF5.0.

Horseman products are manufactured in Japan by Komamura Corporation.

The Horseman conversion lenses will be available at professional photo dealers. MSRP is expected to be in the $60-$120 range.

 

 

Technorati Tags: Photography,Lenses